Very interesting read. For all the Rapha bashing I hear & read, it is refreshing to see a ‘brand’ not hiding..

Case in point, all those “Made in Italy”  or “Made in Japan” luxury brands have more than 50% of the production “Made in China”, yet they do not mention or pass on the benefits.

A while back Monocle interviewed E. Zegna - look for it in the archives - interestingly it was reenforced that the buyer should only know that it is made by E. Zegna, regardless of where it was made as the E. Zegna label should be good enough.